SEO Locale - Interview


What is your local strategy?

6 months ago

Every small, or multi-location company can grow their business and attract more customers using Local SEO strategies. Local SEO is an effective way to market your business online. It helps businesses promote their products and services to local customers at the exact time they’re looking for them.


Cylex: Does content marketing have a significant impact with consumers? How can you measure that impact?

SEO Locale:  Content marketing absolutely has an impact with consumers. People want to read about your companies story and how you can to be. They want to be able to connect with businesses on a more personal level. Content marketing and help focus your message in a clear and succinct manner, while also targeting potential new customers.  We can measure this impact by analyzing the performance of each piece of content though analytics. The amazing part is, you can get as granular as you want with the data you capture. For example, how many people fill out a contact form, subscribe form, or call the business? What pages do they visit next? What is the gender, age range and location of your audience? What percent of the page of these users reading? All of that information is obtainable through the power of analytics.

Cylex: What can a small organization do to increase its likelihood of being found on Google?

SEO Locale:  The best thing a company can do is hire the best digital marketing agency they can find. Find an agency that you connect well with, an agency that understands your needs and goals and most importantly can work within your budget. The value of being found at the top of search results is unmatched by any other platform.


Cylex: How do you gauge long-term success in the short term?

SEO Locale:  The key is to set benchmarks which work towards your goals. No matter what the goal is, it will not magically happen over night. Everything takes time, hard work and a strategic, analytical approach to reach your goals. Set goals for your campaigns that you expect to hit each month, each quarter, etc.

Cylex: How do you start a content marketing effort with limited resources? What things should you spend time/money on?

SEO Locale:  Social media is always free. Every social platform provides a free experience for its users and companies can take advantage of this stage. It is also very cheap to supplement social efforts with paid advertising. For example, $25 could reach 10,000 people in just a few hours. It is very important to capitalize on your social media outlets and connect with your audience.  


Cylex: What is Google Penalty Recovery? How does a website receive a penalty?

SEO Locale:  Google penalty recovery is the process of cleansing your website of negative digital marketing strategies that break Google's search guidelines.  A Google penalty is a manual penalty inflicted upon your website by Google. If they believe your website has been breaking their guidelines, or using "black hat" tactics, then you will receive a manual penalty. In this instance, Google will literally blacklist your website to the 50th page of Google search results, making it impossible for your website to be found.

Cylex: Are there any surefire tips that can make a content marketing campaign a success or is it wholly dependent on goals?

SEO Locale:  Success is defined by the business, the marketer and the campaign. Everyone has their own idea of what success is and what that means to them. That being said, the core of every great content marketing campaign should be the same. Be original and authentic, give your audience an identity they can connect with and make sure you are targeting the right people!


Millions of customers use local search every day to find the best local businesses in their area. You can help increase your chances of getting found by these potential customers, by working with a local SEO company, of which there are a growing amount of.