Burger King, Glenview, IL

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updated more than 2 years ago

Official Data

Official Name
Burger King

Description

The Burger Kingdoms’ King is an advertising mascot that appeared in numerous tv commercials. Under the company founders, Burger King faced a period of rapid growth. At the time, the whole idea behind the concept was simple: to attract families with juicy burgers served fast and at a reasonable price.
McLamore and Edgerton gave Burger King a special edge, introducing dining rooms and a special, diversified menu. The menu included a big time favorite, the Whopper (a burger with sauce, pickles and cheese).
During the late 1950s, Burger King took advantage of another expanding phenomenon - television.


Company description
Burger King is one of the most recognized logos in the U.S. fast-food industry. The company launched the Burger King Corporation business in the 1950s. There are over 15. 7 million people eating at B.K.
every day and over 2.5 billion hamburgers sold each year on an international level. The franchise consists of 12, 000 outlets in 73 countries across the globe. They introduced a far more diverse menu, including chicken, fish, breakfast and even salads. Burger King makes the world-famous Whopper burger.The Burger King Kingdom evolved from a tiny fast food business in Jacksonville, Florida to a world-wide phenomenon.
The original name designed for the restaurant chain was Insta-Burger King. After the business was sold to David Edgerton and James McLamore a new name was borned – Burger King. To improve the new achieved status of fast-food experts, the company’s leaders introduced “the face” of the company, the infamous Magical Burger King.
Keywords
Fast Food, Restaurant, M&M
Products
BBQ Sandwiches, Burritos, Chicken Nuggets, Chicken Strips, Fire-Grilled Burgers, Frappés, Real Fruit Smoothies, Salads, Sandwiches, Whoppers, Wraps
Services
BK Delivers
Brands
Diet Coke, Whopper, Minute Maid, Mello Yello, Coca-Cola, Nestle, Cherry Icee, Sprite, Burger King, Coke Icee, Dr Pepper, Hershey's, M&M's, Oreo
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