Burger King, Grand Rapids, MI

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updated on Friday, December 29, 2017

Official Data

Official Name
Burger King

Description

Official site for the BURGER KING chain of fast food restaurants, featuring menu items, nutritional information guides, kid s meals, BK store locator, plus information on the company, franchise opportunities, and careers


Company description
The Burger King Kingdom evolved from a tiny fast food business in Jacksonville, Florida to a world-wide phenomenon. The original name designed for the restaurant chain was Insta-Burger King. After the business was sold to David Edgerton and James McLamore a new name was borned – Burger King. To improve the new achieved status of fast-food experts, the company’s leaders introduced “the face” of the company, the infamous Magical Burger King. The Burger Kingdoms’ King is an advertising mascot that appeared in numerous tv commercials.
Under the company founders, Burger King faced a period of rapid growth. At the time, the whole idea behind the concept was simple: to attract families with juicy burgers served fast and at a reasonable price. McLamore and Edgerton gave Burger King a special edge, introducing dining rooms and a special, diversified menu. The menu included a big time favorite, the Whopper (a burger with sauce, pickles and cheese).
During the late 1950s, Burger King took advantage of another expanding phenomenon - television. The first commercial aired in 1958 on the Miami, VHF station. In 1967 the company starts selling exclusive rights to large territories throughout the country. This system was blooming, allowing Burger King to expand in a rapid growth.
Description in a foreign language:
The Burger King Kingdom evolved from a tiny fast food business in Jacksonville, Florida to a world-wide phenomenon. The original name designed for the restaurant chain was Insta-Burger King. After the business was sold to David Edgerton and James McLamore a new name was borned – Burger King. To improve the new achieved status of fast-food experts, the company’s leaders introduced “the face” of the company, the infamous Magical Burger King. The Burger Kingdoms’ King is an advertising mascot that appeared in numerous tv commercials.
Under the company founders, Burger King faced a period of rapid growth. At the time, the whole idea behind the concept was simple: to attract families with juicy burgers served fast and at a reasonable price. McLamore and Edgerton gave Burger King a special edge, introducing dining rooms and a special, diversified menu. The menu included a big time favorite, the Whopper (a burger with sauce, pickles and cheese).
During the late 1950s, Burger King took advantage of another expanding phenomenon - television. The first commercial aired in 1958 on the Miami, VHF station. In 1967 the company starts selling exclusive rights to large territories throughout the country. This system was blooming, allowing Burger King to expand in a rapid growth.
Keywords
Fast Food, Restaurant
Products
BBQ Sandwiches, Burritos, Chicken Nuggets, Chicken Strips, Fire-Grilled Burgers, Frappés, Real Fruit Smoothies, Salads, Sandwiches, Whoppers, Wraps
Services
BK Delivers
Brands
Diet Coke, Whopper, Minute Maid, Mello Yello, Coca-Cola, Nestle, Cherry Icee, Sprite, Burger King, Coke Icee, Dr Pepper, Hershey's, M&M's, Oreo
The company Burger King is listed in the following categories:

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Nearby Burger King restaurants

  1. Burger King
    0.79 mi
    410 Pearl St Nw
    49504  Grand Rapids
  2. 750 South Division Ave
    49503  Grand Rapids
  3. Burger King
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    49504  Grand Rapids
  4. Burger King
    2.31 mi
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    49505  Grand Rapids
  5. Burger King
    3.17 mi
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    49544  Grand Rapids
Go to our branch locator to see all Burger King restaurants in Grand Rapids