Burger King, Johnson City, TN

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updated more than 2 years ago

Official Data

Official Name
Burger King

Description

Burger King is a one of the best known fast food restaurants in the world. The restaurant has thousands of locations all over the world. What kept it in business for sixty years, since 1953, must be the good quality food served daily and the customer service that keeps improving. The customers are offered the best the fast food industry has to offer.


Company description
After years of inconsistent ads, Adamson finally broke through the fast feeders with the all new "Get your burger's worth" campaign. In 1997, the firm launches a $70 million French fry advertising campaign. Now focusing on beating out the main competitor (McDonalds), Burger King introduced the Big King. Rolling down the lane of success, the franchise started refurbishing on different levels, starting with the company logo, the packaging and the drive-thru lanes.
The whole rethinking was held not only in the U.S., but also in Europe and Latin America. After harsh times due to the allegations that Burger King's promotional toys are potentially dangerous for children and financial difficulties, it was time for John Dasburg to step in and take control over the company. He took the step of making Burger King more vegetarian-friendly with the introduction of the first fast-food veggie burger, the BK Veggie.
He then re-launched the BK Broiler under a new name - the Chicken Whopper.The current Burger Kings headquarters are based in the Miami International Airport, Florida. Ever since its inception, Burger King has and always will be on the lookout for new possibilities to satisfy the fast-food lovers worldwide.
Keywords
Fast Food, Restaurant, M&M
Products
BBQ Sandwiches, Burritos, Chicken Nuggets, Chicken Strips, Fire-Grilled Burgers, Frappés, Real Fruit Smoothies, Salads, Sandwiches, Whoppers, Wraps
Services
BK Delivers
Brands
Diet Coke, Whopper, Minute Maid, Mello Yello, Coca-Cola, Nestle, Cherry Icee, Sprite, Burger King, Coke Icee, Dr Pepper, Hershey's, M&M's, Oreo
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