Burger King, Baltimore, MD

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updated more than 2 years ago


Burger King is a one of the best known fast food restaurants in the world. The restaurant has thousands of locations all over the world. What kept it in business for sixty years, since 1953, must be the good quality food served daily and the customer service that keeps improving. The customers are offered the best the fast food industry has to offer.

Company description
The BK Broilers time came in the 1990, with the introduction on the market of the new boiled chicken sandwich for customers who liked fast food but also cared about health issues. The healthier food campaign launched as an instant success. This was the beginning of a new era in the Burger King history - the promotions aimed at children. In 1992, Burger King pulled a partnership with Disney in order to promote motion picture tie-ins.The 1985, Burger King added a lighter feel to the existing food with the all new salad bars.
In the same time, they remodeled the restaurants to include more natural materials such as wood or plants. The cooking and cash register operations got computerized. After a year, Burger King pulled a $30million dollar ad campaign for the new Chicken Tenders.
The meatier Whopper and the $30 million ad campaign failed to bring in new costumers.
Fast Food, Restaurant
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