The Arc Of Riverside County - The Ninezero Project

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Description

The NineZero Project of The Arc of Riverside County relies on educational and social marketing techniques to inform target groups about the dangers of drinking alcohol during pregnancy. NineZero stands for “Nine months, Zero alcohol” and means that during the nine months of pregnancy, zero alcohol is safe. Mission: Nine month, Zero alcohol.
Strategic Direction: To educate target groups: youth in their formative years, women in recovery, women seeking prenatal care and 4 the general public - on the negative consequences of drinking during pregnancy which leads to Fetal Alcohol Spectrum Disorders and to become a respected voice in the conversation among young people and others about their responsibility for increasing awareness and preventing this number one cause of developmental disabilities; throughout the U.S. and beyond.
We partnering with countries, states, counties, communities, schools and advocates to provide a global concept with cost effective tools for local implementation.


Company description
To combat the number one cause of mental retardation and the myriad of secondary disabilities caused by prenatal alcohol exposure, The Arc of Riverside developed The NineZero Project. Beginning in 2001, the NineZero Project has developed into an educational campaign complete with its own peer education curriculum and a growing active social marketing component. In 2004 The NineZero Project launched, in Riverside County, a peer education curriculum in high schools called FASTRAC which stands for Fetal Alcohol Spectrum Training and Research Campaign. Currently, students from 30+ schools (and other venues where students congregate to learn, socialize and volunteer) have been trained and are participating in this FASD prevention module.
The FASTRAC curriculum is typically used in freshman health classes by upper class students. Other components of the NineZero initiative include materials and media messages that together comprise a coordinated social marketing effort, one that reaches well beyond the high school classroom. It uses public service announcements, posters, rack cards for doctors’ offices, health fair materials, Internet interactivity and personal connection in this multi-faceted campaign.
Our education and social marketing efforts – which are designed to combat the ignorance, indifference and misinformation concerning drinking during pregnancy -- are aimed at four target groups: women of reproductive years (especially perinatal), youth, people in substance abuse programs, and to a certain extent, the general public. The first three groups have been identified as high risk by the Centers for Disease Control. By focusing on the social environment through education and awareness-raising in targeted populations, we aim to reduce the incidence of FASD that lead to a lifetime of physical and medical conditions, and disabilities that are totally preventable.
Keywords
Respite Care, Group Homes, Adults With Disabilities, Developmental Disabilities, Adult Day Care, Autism, Advocacy, Disabled People Assistance, Down Syndrome, People With Disabilities, Asperger's syndrome, Educational Services, Health Care, Mental Health, Day Care, Mental Retardation, Civil Rights, Arc, Disabled People Support, Intellectual Disabilities, Welfare, Early Intervention, Brain Damage, Family Support, Disabled People Protection, Special Needs People, Disabled Persons, Emergency Assistance, Spina Bifida, Fetal Alcohol Syndrome, Recreational Programs, Children with Disabilities, Birth Defect, Arc Chapters, Prenatal Care, Early Infant Education, Inclusion, Pregnant Women, Family Advocacy, Residential Support, Substance Abuse Programs, Education Program, Fetal Alcohol, Disability Prevention, Alcohol During Pregnancy, Fasd Prevention, Fetal Alcohol Spectrum Disorder, Relaps Prevention, Social Marketing Campaigns
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